Marketing Your Event, Part 1

This month’s question: “My event is going to be rockin’! How can I best market my event so everyone can enjoy it?”

Jenn:  So… you’re ready to show off all your hard work—all the planning, coordinating, scheduling?  Awesome!  We know that putting together an event can be laborious and we want to assist in marketing that experience to your potential attendees.

First and foremost, identify the “who” (and not The Who) you want to attend the event – let’s face it, everyone in the whole wide world is not going to be interested in attending, as awesome as it is.  Truly think about how to narrow down seven billion people to a manageable group.  Also keep in mind there may be applicable venue policies related to certain attendee groups such as minors or anyone not affiliated with UNLV.  Review the core mission of your event and what you hope to accomplish.  Then, you can better focus your marketing efforts within your advertising budget.

Now the fun part!  Here are some ideas you may want to explore:

Options Offered by Student Union & Event Services
The Student Union sees an average of 9,000 visitors (students, faculty, staff, and community members) a day; the Student Recreation & Wellness Center (SRWC) sees an additional 7,000.  For more information, visit the marketing page of the Student Union & Event Services website.

  • Digital signage in the Student Union & SRWC on the many screens throughout the facilities. Static and video ads are accepted.
  • Printed media like banners (inside and outside) and table tents in the Student Union. These are week-long reservations and are best the week of or before your event.
  • Marketing tables in the SRWC as well as inside or outside the Student Union. This gives you the opportunity to speak with interested attendees and hand out information and/or tickets, if needed, to the event.
  • Bulletin boards in the Student Union allow for posters to be hung.  Additional flyers may also be set at the Student Union desk.  See the SU Info Desk.

Other On-Campus Resources
Here follows a snippet of available options found on campus.  Let us know of others you come across.

  • UNLV’s Master Calendar, for any events held on campus or ones sponsored by a UNLV entity, should be your first stop.
  • The Rebel Yell newspaper has options to place ads as well as submit events to their calendar.  Issues are printed Mondays and Thursdays.
  • KUNV/91.5 FM The Source is UNLV’s radio station out of the Greenspun College of Urban Affairs.  Use of radio as a medium is still highly powerful with the increased access of radio stations online.
  • The Student Organization Resource Center (SORCE Room) on the 3rd floor of the Student Union (room 305) is a great resource for materials as well as staff that can offer ideas.  For student/student organization usage only.
  • Putting up flyers in buildings such as Lied Library, Beam Hall, and the Harter Classroom Complex is a great way to increase exposure to your potential attendees.  Each building will have its own policies so be sure to do your research so your posters don’t end up in the recycle bin.
  • UNLV Today is a daily posting of announcements for UNLV faculty and staff.  For UNLV employee usage only.
  • UNLV Rebel Announcements Via Email (RAVE) is a weekly newsletter sent to students.  For UNLV employee usage only.

Keep an eye out for Part 2!  It will encompass resources off-campus as well as creative ideas to take your event advertising to the next level.

Other Resources
UNLV Posting Policy

Each month we’ll be answering your questions!  Ever wonder what microphone to use for a musical performance?  Don’t know how best to select a catering menu?  We’ll assist you with some of your event planning quandaries and get you on the road for a successful program.  Message, tweet (@UNLV_SUES), or comment here to send us your questions!

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